Social media branding is about consistently using the right methods to engage with your target audience on social media platforms. The aim or purpose is to boost brand awareness.

Branding is an important stage for any business that wants to generate long-term business.

It’s about defining what you stand for and at the same time attract prospects that are likely to turn into customers. In the initial branding stages, every business leader is important, which is why it’s necessary to start the relationship on the right note.

Social media branding makes it easy for you to get more relevant people into your sales funnel by giving them a reason to trust you. When you get social branding right, the rest of the sales process becomes more efficient.

Social media branding allows you to break through the clutter (and there’s a lot) so you’ll be easily recognizable to your target audience and ultimately drive more business, leads and sales.

But how, exactly, do you do that?

Be consistent across social media platforms

Building a brand doesn’t happen overnight; it takes time and dedication. Your brand’s profile, across Facebook, Twitter, Pinterest, Instagram, your company blog, and anywhere else it appears, should be unified and in line with your brand identity. Be consistent with graphics, color, style and language, and even post frequency.

 

Create share-worthy content

A big part of success in social media is spreading the word about your brand to new people. And the way to do that? Create share-worthy content.

Content is the foundation of social media. In fact, there’s a whole industry built around it. Your content is the foundation of your social media success, and it must inspire people to click, engage and share.

 

Identify Your Area of Expertise

Is it time for you to experiment a bit more? Think about what type of content you’ve created that your followers have responded to most? Can you replicate this with other similar content or repurpose something to re-engage? The more unique and engaging content you create on your chosen topic of expertise, the more your followers will start to think of you as a leader in your chosen field.

 

Be social

If you want to find success with social media branding, you need to actually be social. When one of your follower’s tweets at you, tweet back! When someone leaves a question on your Facebook page, answer it! If someone comments on your Instagram post, comment right back!

Social media is a conversation, so it needs to go both ways. Build your brand on social media around being social and engaging with your fans. The more you engage, the more engaged they’ll be!

Social media is great news for businesses and brands and the best part is, both big and small brands can benefit. When you know the figures, it’s easy to understand why business and consumer marketers almost unanimously believe that social media is crucial to building a brand. So, when it comes to your social media branding, it’s important to invest some thought and resources into it.

Social media can be a great tool to increase your online presence, but as more brands jump on the bandwagon, marketing clutter can make it hard to compete. Be sure to not only use social media as a branding tool but to effectively stand out and keep customers engaged and interested. You got this.

So what are you waiting for? Get out there and get branding.

Want more branding tips? Arche Marketing will help you create a great brand identity for your business.