Endless vacations and yacht parties every other day are the lies we’ve been fed about running your own company.

However, attaining such a level of success is but only the tip of the iceberg, where most fail to see the grind before the shine. And I’m sure you understand exactly what we’re talking about – Starting a company from the bottom up is an uphill battle full of obstacles; Obstacles that business leaders must overcome if they wish to achieve greatness.

As experienced business owners sharing our experiences and wisdom to the leaders of tomorrow, we’ve curated the four key struggles startups face to help you better prepare for future storms to weather.

Investment Funds

Cash is oxygen to businesses, and there are two ways to go about your capital.

Bootstrapping or Funding, what do they mean?

While bootstrapping is more flexible in nature, with no need to answer to anyone other than yourself as you are your own funds, it also brings several limitations into consideration, especially when these lump sums of money are risked from your own savings you painstakingly raised over some time. This danger is further exacerbated when the money is borrowed from your friends and families! After all, there is no certainty in the world of business.

On the flip side, if you’re open to the idea of sharing the pie, you may seek investors to fund your business. Looking for investors usually allows a startup to expand faster than the typical bootstrap startups.

At the same time, you may also receive valuable advice and insights from these investors who are usually experienced leaders. However, having investors also comes with the added responsibilities of a lowered founders’ share equity, and having to answer the investors, just to name a few.

Marketing

In the world of business, attention is key. If your advertisement or sales promotion got your audience hooked, congratulations, your marketing effort has paid off. And you are one step closer to sealing the deal.

Unfortunately, many businesses fail at this stage, without proper study of the latest trends and insights, which allows a better understanding of what their audience actually wants to see, and successfully translate that into the marketing plan.

Price Modelling

Most may think that marking up their prices is the best way to profit? Well, not quite.

Price modelling is based on factors such as the current industry trends, competitive position and strategy. Although there are an array of models you can decide on how to charge your customers, not every price model suits the service or product you offer. If you’re unsure, you’re always encouraged to engage the professionals for the advice you need.

Did the challenges above relate to you as a startup founder? Getting in touch and building your business the right way is only one click away!